Project 1 Market Research

Selected Restaurant

Jinky's Cafe

What Works

• Basic Information listed.
• The menu is listed.
• Ability to order online.

What Doesn't Work

• Difficult to navigate website.
• Hard to understand.
• Website Design is worst than a generic.
• Website is laggy when navigating on mobile.
• Unnecessary links for every single item on the menu.
• Broken links.
• Customer Reviews are everywhere.

Website Goals

The client's goals in this website are to emphasize customers reviews, explore their variety of dishes and give resources for customers to order online.

Target Audience

Families, residents and visitors in Los Angeles.

What questions need to be answered in order to complete this project?

What's not working in the current website? What are other similar restaurants doing on their website? For what audience are we designing?

What tasks do we need to complete in order to successfully design this website?

Create a better navigation experience and design website for desktop and mobile. Design a consistent aesthetic for the website.

What issues need to be solved?

• Organize the website.
• Design a professional and clean website.
• Improve Navigation experience.
• Make easy to find and accessible what customers are looking for.

What is our schedule?

We have 5 weeks.

Competitive Analysis

Norms Restaurant

• Easy to navigate.
• Promotions and specials are highlighted.
• Social Media and contact email are easy to find on each page.
• The menu is easy to read and easy to find what you want.
• Responsive website.
• Good mobile navigation.
• The delivery page is accessible from any site of the website.

Toast Bakery Cafe

• Simple and clean website design.
• Easy to navigate
• Responsive design.
• Works well on mobile.
• Dedicated order online page.
• The menu is easy to explore.
• Social Media is accessible from any part of the site.

Venice Flake

• Easy and simple to navigate.
• A dedicated page to explore pictures of their food.
• The website works exactly the same in mobile and desktop.
• Basic information displayed in the footer of each page.
• Only Instagram for social media but is accessible anywhere on the website