shaun

project no. 1: Market Research

exercise #1 project #1

Ekkamai Thai Restaurant

I've chosen to rebrand "Ekkamai Thai Restaurant" in Marina del Rey because it's an estsblishment that I frequent and I believe their authenticity and quality is above most other Asian restaurants on the Westside. Fortunately for me their website doesn't quite match up to the food so it'll be a great opportunity to rebrand.


Needs Improvement:

  • Logo - clean/simple (less demonic), larger and pronounced, possibly centered
  • Color scheme/background - needs to translate to "fresh", relating to Pantone trends for food, radius needs to either be much higher or way lower
  • Not mobile-friendly - ??
  • Combine 'Our Food' and 'Download Menu' - seems redundant
  • Same with 'About Us' and 'Ordering Info' - hasn't been updated in over one year
  • Ordering platform works well, perhaps should be the landing page
  • Opportunity to feature it's cafe, I didn't even know they had one next door

    • Competitors:

  • Night + Market
  • Celadon Thai Kitchen
  • A la Carte Thai
  • Tahntawan Thai

    • Inspiration:

  • Rebrand skewing towards high-end fashion/lifestyle, the target demographic of MDR already subscribes to that aesthetic (
  • Bottega Vaneta
  • Bottega Louie
  • Consider drawing inspiration from the actual Ekkamai neighborhood in Bangkok