Reveries Coffee began as Diego and Frida's dream over 25 years ago. In 1989, they met a passionate coffee farmer named Jorge from a farm in Peru producing organic, heirloom coffee. They were intrigued by Jorge’s mission. They discovered many destructive practices were used in coffee production that made it one of the most chemically treated food commodities in the world. Heirloom coffee trees are very rare and have never been genetically modified. They decided to become pioneers in health-conscious coffee. After several years learning how to roast and brew great coffee, they launched the nation’s first exclusively organic, heirloom coffee company. They named it “Reveries Coffee” after their favorite song, as it reminded them of why they embarked on this mission to begin with. Since then, both Diego and Frida have kept true to that promise of carrying exclusively organic beans and coffee in each one of their locations around the great Los Angeles area. When buying Reveries coffee, each customer is treated to organic coffee with fair trade and fair labor practices.