Their website succeeds at providing essential informations such as business location, hours, menu, and contact numbers. However, it hardly contains any design elements that may appeal to the future customers.
What works:
Simple, straight-forward design
Responsive structure
What Doesn't work:
Lack of branding
Index page occupied with a long business name with hard-to-read font
Menu is pushed in the corner
Menu page lacks any description or image explaining their items
People can't share business via social media
Overall design is way too simple: feels empty and mundane
Modular grid turns into the single column vertical grid in mobile page
Big high-quality photograph to grab visitor's attention
Impulses people to scroll down the page to see remaining contents
Invites people to actually read their messages by "talking" to them
Creative menu visuals
Introduces other non-macaron desserts in pictures
Grouping instagram pictures and testimonials together
No navigaton or subpages: everything is included in the index page
Link to yelp
3. Goals & Target Audience
Goal: Practical & stylish website that attracts potential customers
Target Audience:
Gender:mainly female
Age:16-UI
Uses: for parties, special occations, for special gifts, birthday, etc.
In order to appeal to the target audience, webpage should have feminine, trendy and luxurious design.
Website sould contain: introduction, menu, store policy, location & contact information, events & news, testimonials, social media & subscribe option, etc.
A. What questions need to be answered in order to complete this project?
What is the first thing audience should see when they enter the website?
What are their expectations when they search out and come to our website?
Which device are they going to use more: mobile device or laptop/desktop?
Which aspect of our business is better than other competitors, and how to successfully present it to the audience?
B. What tasks do we need to complete in order to successfully design this website?
Research target audience
Create a sitemap
Choose colors&typefaces according to target audience's taste
High quality, eye-catching pictures
Decide upon how many navigation menu & subpages the website needs to have
C. What issues need to be solved?
Needs new logo & new color scheme
Lack of information:which flavors do they offer? Is there any seasonal item?
What about items other than macarons? Are they accepting special orders? How can I reach them other than phone calls?
