project #1: market research

DELI MEX

Client

Deli Mex is a small family owned Mexican restaurant located in Sherman Oaks, CA.They make delicious, fresh home-made Mexican Food at a very affordable price.

Goals

  • Provide info and visuals of their dishes
  • Highlight the affordability
  • Emphasis their location
  • Establish that they are a friendly neighborhood food spot

    • Target Audience

  • Locals and people throughout Los Angeles
  • Families
  • Moderately health conscious eaters
  • Mexican Food lovers
  • Local Business patrons and workers

    • Competitive Analysis

    In doing my research, I found 3 Mexican Restaurants that resembled Deli Mex. Click the image below for the competitive analysis chart.

    Competitive Audit Chart

    Here are some examples of the competitive analysis findings

    design styles la fogata
    La Fogata Design Styles
    Cactus Taqueria Usability
    Navigation Pico Pica Rico
    Navigation Pico Pica Rico
    scanability la fogata
    La Fogata Content Quality

    Observation and Reflection

  • Would the owners consider an outside party for online ordering?
  • Would the owners consider an outside party for food delivery?
  • Are they looking to increase customers in order to expand to other locations?
  • Are they comfortable with putting ^About Us^ content on the website?

    • Task at Hand

  • Strengthen the brand story.
  • Create a cohesive visual/brand identity.
  • Research the user/customer.
  • Improve and evolve information architecture.
  • Wireframe.
  • Prototype and Usability testing.

    • Solutions to issues

  • Better navigation (only 2 nav bar items).
  • Improve accessibility (no alt tags in images).
  • Increase visibility of social media widgets.
  • Implement a cohesive visual identity .
  • Implement consistent treatment of source photography.
  • Improve responsiveness on desktop viewing (mobile is ok).

    • Timeline

    Click the image below to see timeline.

    Timeline