This branding project surrounded branding the 'fifth sense', the sense of smell. I was interested to try and brand a perfume company which captures the smell of the users surrounding environment using a piece of jewelry like a ring.
About
The concept of this project came about by a sense of nostalgia. As we are overwhelemed by our visual and audio senses, I thought that the sense of smell could be a product to help induce it. The product is a ring which contains a button to capture the smell of the room. This is then sent to a company which makes a perfume out of this smell and sends it back to the consumer. This was an interesting project as I learned alot about branding, package design and 3D modeling.