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Market Research
Tartine Website Analysis
Tartine
Tartine is a small, US-based bakery chain, that offers a large variety of bread, pastries, coffee, coffee beans etc. As of February 2022, it operates three locations in the San Francisco, five in Los Angeles, and six in Seul, South Korea.
Design Pros
- Simple minimalistic design,
- Clear navigation
- Menu with images
- Good visual support
Design Cons
- “Order” CTA placement
- Information hierarchy
- Social media links are hard to find
- Too many steps to get contact and address details
- No loyalty program
Redesign goals
- Optimize online ordering
- Create loyalty program
- Encourage e-mail signups
- Highlight the social media links to make it as easy as possible for guests to keep in touch with the restaurant and create community.
- Rearrange the information hierarchy so that the most important information like contact details and menus are easier to find.
Market Research
Gjusta
Gjusta
- CTA on the home page is front and central
- Easy to access menu right under the Order CTA
- Offer gift cards
- Use of big CTAs and good quality pictures
Blue Bottle
Blue Bottle
- Encourages e-mail signups on the front page
- Offers coffee subscriptions
- Offers quiz to match the coffee taste
- Provides a lot of educational information like brew guides, classes etc.
Laduree
Laduree
- Easy navigation
- Clear and recognizable branding
- Structured website
- Well highlighted Instagram page on the main page
Alfred
Alfred
- Eye-catching video on the front page
- Use of micro animated elements
- Offers cool perch
- Creative design for the menu
Republique
Republique
- Good use of imagery
- Easy to find dates and times of work
- Easy to order and make reservation
- Clear navigation
- Interesting “About Us” story.