Market Research





Client : Candle Cafe Venice Beach


About Issues & Tasks Target & Goals Schedule Competitiors



About


For over 40 years, Candle Café & Grill has been the best beach view restaurant in the world-famous Venice Beach Boardwalk. Admired as the most delicious American restaurant on Venice Beach, fresh seafood, steak, and breakfast are served throughout the day. It offers creations by local famous chefs who boast a very large menu that satisfies all tastes and preferences. They are located on the corner of Ocean Front Walk and Dudley Ave.





Issues & Tasks


Works,


● Sites have fast load speeds.
● There is a contrast between the background and the font color, so there is no difficulty in reading.
● Attached is a photo of the store at the beginning of the homepage, we provide information to the users while filling in the visual elements.



Dose Not Work,


● It's hard to know navigations are working properly. "Menu," "Directions," "Delivery/Togo" all guide the right path normally. However, it's hard to tell if I moved properly because all the same pictures are on the first screen.

Menu
Directions

● Their navigation needs to be subdivided. Currently, there are many other things on the "Menu" label other than only the restaurant's menu. Currently, there is a mixture of their gallery (which does not directly help you to recognize the menu) and their information. They need to create new gallery labels and information labels. Also, the menu needs to be organized easily. I don't think anyone wants to order through the Internet right now.

Their menus are stretched vertically.

● They need a logo.
● Overall, they explained it in too long aritlces. It is necessary to reduce boredom and ventilate this page by reducing writing and attaching pictures and videos.





Target & Goals


● To entice new customers who have traveled to Los Angeles.
● Promoting it as a 'good to post pictures on Instagram' restaurant, entice a variety of influencers.
● Designing a website with the same atmosphere as a real restaurant, can give a sense of unity.
● To promote that the age range of potential customers is unlimited and that it is a restaurant for vegans.





Schedule


● April 5th - Sitemap
● April 26th - Style Tiles
● May 3rd - Wireframes
● May 10th - Design Comprehensives
● May 17th - Redesign Prototype
● May 24th - Revised Design Comprehensives
● June 4th - Final Restaurant Site due





Competitiors



The Butcher's Daughter


1. Highly reliable layout : Simple and consistent
2. Black font on a white background: provides high readability.
3. Easy-to-use navigation
4. Offers a wide range of services : Websites in each local store, online reservations, online orders, etc.
5. their own logo : It is unique and represents their own individuality.




CAFÉ GRATITUDE


1. Beautiful combination of colors website: The orange, navy, and beige match very well, providing contrasting legibility.
2. Beautiful navigation
3. High Quality photographs
4. Offers a wide range of services : online orders, Loyalty rewards, Gift Cards, etc.
5. Provides a search window: You can easily find information you are curious about.




Tocaya Organica


1. Sensuous Reactive Website: Every time you scroll down and up, there are various movements that make it fun to look at the site.
2. High Quality photographs
3. Their own loading screen: their logo is turned durling the site is loaded, which delights the wait.
4. Offers a wide range of services : Websites in each local store, online orders, careers, etc.




Lemonade Restuaurant


1. Clear branding : Colorful, simple, cute font, consistent design
2. Easy-to-read menu selection : The menu picture is very accurate, so it's easy to recognize and you can order it right away.
3. Offers a wide range of services : Websites in each local store, online orders, careers, Rewards, etc.
4. High Quality photographs : It was expressed like a painting by giving a strong contrast in the photo, and it goes very well with their colors.