Market Research...

Market Research for Mendocino Farms!

Industry Model

I have chosen CaCao Mexicatessen Take a Look at their homepage below:

CaCao Mexicatessen Homepage

  1. Great Visuals on the Homepage
  2. Cool "Papel picado" art of fesitive Mexican style
  3. simple order feature directs to order online
  4. Three Key statements on top: Taqueria, Cantina, Catering
  5. Address Information is on the bottom page
  6. Phone number is printed on the center

Why I want to create a New Homepage

  1. Homepage is not a landing page
  2. Homepage is inconsistent could be confusing
  3. After Navigating to the order online cannot go back to Homepage
  4. There are two options to order online one of them works which makes it confusing for user.
  5. Compare to my "industry leader" exampe I chose Mendocino Farms, Cacao Mexicatessen can ditch their Homepage create a new landing page.

CTA's is not clear

  1. The Order Online has a bold type which stands out
  2. However, it does not function at all
  3. Some users could be color blind, this function that works is confusing
  4. Ordering for senior could be confusing

The Order Online Page is GREAT!

Drink order online Sample Order Food Dish Sample Restaurant's Hours of Operation Sample

MOBILE ORDER-ONLINE!

  1. Listed in Order sequence from A-Z
  2. Mobile on an Andriod/Samsung Note 9 older model
  3. Check it out!

Google! Look Up Cacao Mexicatessen

To the Homepage! Same as Desktop and kinda usless

After Clicking on Order Online from image only...

Let's Order a $20 Burrito! Why Not?!

  1. Order one delicious burrito
  2. Specialize my burrito with ALL the accoutrements!
  3. Uploaded images of ordering to check out below!

Let's Check Outta Here!

  1. There is no option to check out as guest
  2. I used my google account
  3. This Establishment uses another platform for Order-online
  4. Tip option is listed during upon check out
  5. Could see my name last page without creating account made my own account through google but it's not considered a guest

My Analysis Overall

  1. Visual Design

    2. Clear, Concise, the description of the food is appealling. There are no images which could be a negative. The overall layout makes order not intimadating.

  2. Content

    3. I like the description of the items. As a Foodie the description has to be to the point not too long. It creates it's own imagery. The ordering is easy and options are all there. There is an add additional comments on EACH order option.

  3. Navigation

    4. Not to Reiterate the Homepage is useless. Once in the Ordering page navigation is a breeze. Sign Up with Google makes things EZ and payment option as well. Once you order if loged on to Google you account will appear.

  4. Functionality

    5. It serves it's purpose to order online so easy! I think this establishment may rely on Yelp to intice new customers. There are NO Social Media Links. I think there needs to be a Yelp and Pinterest, even Instagram but Yelp and Pinterest would be better for a small business to use and gain more tranction. However this could be "locals only place" perhaps they already have their own loyal customers. Probably a family owned establishment?

  5. Their Instagram Page!

    6. I will input screenshot of their Insta below. It would be great for their social media be tied into online ordering somehow. Their phots are great quality and it seems they hired professional photographer. Meaning images are their's which is key into establish good customer and qualitly branding.

    Look! Homemade Tortilla's! Made Fresh Daily!

    OMG! The Same burrito I "ordered" Only if this pic was on the order page!

    Locals Only Vibe! Any paying customer is welcome BTW...

    The location is in the heart of Los Angeles. In this pandemic ordering online is essential perhaps the only way this establishment is making ANY income. Catering for large gatherings will be ideal to promote with vaccinations now being available. Let's take a look at our Industry leader in depth. Mendocino Farms is a chain, but setting up Website and keeping clients keeping their style could be executed. Lets take a look below...

    1. Mendocino Farms keeps the logo on top and their aesthetics is all there their colors a baby powder blue with white gingham print.
    2. Very Simple just like Cacao Mexicatessen's ordering page. It has same Postmates and Grubhub EZ to order feautures with keeping their vibe.
    3. Call to Action is great for user exerience