Market Research of
Chocolate Bash!
I picked Chocolate Bash as my website redesign, and here is my analysis.
Chocolate Bash website.
What works and what doesn't work about current website design.
what works
- Their menu bar stay on top all the time to jump to the different page easily.
- They have simple, easy struction.
- Simple color choice and easy navigation button.
- Their menu page is very organized and easy to check the photos of the menu.
What doesn't work
- Keep scrolling down to go through the whole section is a little annoying.
- Some part of their home page mixing up the motions both scrolling down and horizontally slide at the same time.
- Their logo might be little too small size for appealing purpose.
Brief analysis of the current website.
Their website's visual design is simple, fun font and color choices. Very clean and recognizable, but their logo could change bigger size to get better attention. Their contents are quite straight forward and easy navigation. There are 7 contents mainly, and all of them located on the top all the time so that never get lost. There are easy and playful little animated button applys for "call to action" and it works great to catch viewers attention. Their navigation font choice is nicely thick and big to recognize easily. Also, the reaction of the color change when you point the word is helping viewers to know where they are pointing right now quickly. As functionally, it works mostly great such as menu page or about page, but in the home page, location section is getting a little messy because both navigation that scroll down and slide horizontally mixed up in one point. Other than that, the website itself looks well organized, everything in the place. They use clickable social media icons to let everyone recognize easily to find their community building.
Goals & Target Audience
The goal I would set for the website is to bring more online order customers due to the virus circumstance. To do so, we really need to focus on simple navigation, design website that not just attract customers but also stay in touch with them as easy and convinient as social media apps.
So, I want to pick two main features to narrow my target audience. I want to add a little more cute feminine concept to the website just like their logo atmosphere. This will help attract younger trendy generationis to pick the site. The other feature is to organize the main home page to make it even more easy to use for repeating. Simple structure helps not just younger generatins to get used to but also older generation to try it out casually.
Competitive Analysis
- 1. B Sweet Dessert Bar
B Sweet has strong concept of their brand to show its personality, however website look a little busy because of the combinations of thick fonts and lots of images, and it slip my eyes. Their navigation locates on the top, but small thick fonts with all capital letters disturb to recognize them quickly. Their consistence use of color, fonts and strong concept help this brand stand out from others.
- 2. Millet Crepe
Millet Crepe seems just focused on online order. It minimizes the contents and keeps simple design. SImple navigation and minimal infomation never make people feel awkward. This brand website is exactly what I am aiming to create our new look of the site.
- 3. ARTELICE LA
Artelice is also simple, modern looking website, but on the menu page there aren't any photos of the items so maybe it is too simple to use for first customers. However, its simple navigation and organized design are wonderful.
- 4. IHOP
Ihop is also clean, organized website with a lot of photo images in menu section. Navigation menu seems too big and need to go through quite a lot of contents to get actual page.
See you later!