Project 1: Market Research

Resturant: Pizanna

Link To Website

Research

Visual Design

- Red, white, and blue color scheme
- Bold, uppercase letters
- Different background picture for each page (in low opacity)
- Company logo is displayed at the bottom

Content

- Side navigation bar
- Sitemap link displayed on bottom
- Menu page shows just text, no picture or nutritious information

"Call To Action" On Home Page

- Quotes and reviews from famous news outlets as well as their logos

Navigation

- Side navigation bar (order online, shipping, catering, reservations, gift cards, menu, locations, people, press)
- Online ordering and reservations are presented on the website, but takes you to another separate page
- Menu page has different tabs for different section of food

Functionality

- Homepage button is hard to find (lower right)
- Side bar navigation works
- Accessibility button available on each page

Community Building (Social Media)

- Social media (instagram and facebook) presented at the bottom of screen

What Works

The navigation of the website is pretty simple and easy to follow, with various "breadcrumbs" laying around for the user to follow and guide their way through the website by looking through each label and tags. Moreover, the accessibility button comes in handy for people who may need the assistence.

What Doesn't Work

The whole homescreen page is a visual mess and placement of the company's brand is lost in transition as it takes time to find and click on the logo (which they have placed down at the very bottom

Goals

My goals are to enhance the website to better promote what the resturant has to offer. In order to do this, the homepage needs to be repaired to make it more inviting for users to get situated with it. In addition, I wante to emphasize the promotion of the website's services, such as online ordering and reservations options, to further increase the number of customers.

Target Audience

- Families (espically big families with children)
- Teens (ages 13-19)
- Children
- Americans

Reflection

What questions need to be answered in order to complete this project?

- What are the mandates for COVID (rules and guidelines must be provided on the website) for customers to see
- Would it be okay to switch up the logo

What tasks do we need to complete in order to successfully design this website?

- Wireframe
- A redesign of the sitemap

What issues need to be solved?

- The shipping page needs to be updated
- Online ordering and reservation forms need to be implimented
- A major redesign of the homepage
- Redesign of the logo

What is our schedule?

- A sitemap needs to be developed in order to create simple wireframes
- Once the wireframes are completed and accepted, then it's time to build the prototype of the idealized website (which can be tested by users to see how they function when provided with the information)

Competitive Analysis

Resturant 1 (Ronan)

Visual Design

- Simple brown color scheme
- Use of lines fits the theme of logo

Content

- Continious scroll

"Call To Action" On Home Page

- Time and location listed

Navigation

- Side navigation bar (menu, about, visit, gift card, order now)

Functionality

- One singular page with everything listed the more you scroll down (naviagtion bar takes you to the position on page in regards to the tab listed)

Community Building (Social Media)

- Social media listed inside the menu bar as well as the homepage

Restrurant 2 (Apollonia's Pizzeria)

Visual Design

- Plain, all white background
- Bolded uppercase text with some links colored (red and green)

Content

- Half of the information provided on screen is missing
- Time schedule, location, and contact information listed on top
- Online ordering and e-gift card located on the side

"Call To Action" On Home Page

- None (just a bunch of other information)

Navigation

- No side navigation bar located anywhere (just one long continuous scroll)

Functionality

- Scroll down to see the menu (no pictures)

Community Building (Social Media)

- Instagram user is provided, but not clickable

Resturant 3 (LaSorted)

Visual Design

- Grid-like structure
- Multiple uses of square boxes with imagery

Content

- Instragram feed with pictures located on homescreen
- Cart and search feature
- Order online services at the top of page
- Gif in middle of the page with email link
- Merch external link

"Call To Action" On Home Page

- "Have the truck at your next event"
- Email link

Navigation

- No navigation bar presented (just a home page option at the top)

Functionality

- Clicking on the cart and search icon opens side window for easy access

Community Building (Social Media)

- Instagram handle provided at the bottom of the page

Resturant 4 (Little Coyote)

Visual Design

- Clean layout
- Simple white color scheme, with black text
- Friendly typeface (not too bold)

Content

- Cart icon displayed on top
- Homepage list a grid-like system that features a bunch of pictures in relation to the website (the scenery or merely people enjoying the food)

"Call To Action" On Home Page

- Picture of restaurant's main dish (pizza) along with an "order now" button

Navigation

- Top navigation bar (home, menu, gift cards, merch, about, catering)

Functionality

- Sub navigation within the navigation bar makes content easy to follow

Community Building (Social Media)

- Instagram provided below the homepage with pictures