Market Research (Phase one)

The restaurant website I have chosen to resdesign is The Kickin Crab. The Kickin Crab has several locations, but I will be doing the redesign focusing on the Baldwin Hills location.

Rebrand/Renaming ideas

• Crab Claw Seafood
• Crab Snapper Seafood
• Crab Clawz Seafood
• The Red Snapper

Restaurant Analysis

• The homepage
• About page
• Menu
• Locations

Call to Action: Yes. The Kickin Crab's Website call to action is:"The ultimate southern comfort dining experience." The Kickin Crab website also included:

• Newsletter signup w/ email
• Menu
• Locations
• Social Medias

Suggestions

• People oriented:The Kickin Crab website shouldconnect with its customers through the site. Adding contact and photos can attract more people.
• Add menu features: Add images of dishes with a cool featured applied.
• Also I want the menu navigation to be improved and organized.

Goals

• Improved navigation
• Add photos of food and people, cool features applied.
• Online order page.

Target Audience: Seafood lovers, Families, Adults, and Children.

Questions I have (??)

• How can the website bring family oriented vibe/ something Kids and Adults will like?
• What features can we bring to a site to make it an easy experience? (ordering, contact, menu info, restaurant history)
• What does the website need to make more appealing to the audience?
• How can we make our site easy to navigate?

Competitve Analysis

I've chosen these restaurants based on the proximity to the Kickin Crab located in Baldwin Hills.

Hotville Chicken

• History
• Covid info page
• Contact fill-out page
• Navigation ok not the best

Kim's restaurant

• Contact
• Deals and Specials
• Google maps to find the restaurant
• Not lot of info on the site.

Earle's

• Order button top right
• Special events calendar
• Photos of food people
• Charity Giving
• Catering

Chipotle

• Sign in order page
• Easy/clear menu navigation
• Food photos with cool hover feature
• Chipotle about "our values"
• Fundraising

Summary

Overall, the visual design of Chipotle's website was great, due to their food being displayed in an appealing way, very simple. When ordering a meal it has a cool hover pop-up the photo. The website I compared to The Kickin Crab was Chipotle, Earle's, Kim's Restaurant, and Hotville Chicken. The websites I researched all had their history or what the restaurant was about, and appreciation for its customers. I want to use that when rebuilding my website. The navigation of Earle's and Chipotle were the best compared to Kim's and Hotville. Simple menu navigation that takes the customer to certain parts of the page easy, and a clear order online button on the top right of Earle's for convience.