Client Website Research
Client:
Competition:
Natalee Thai Website Pros:
- Excellent Food!
- Good modern aesthetic
- Thai food is colorful and easy to plate beautifully
- Good background pictures
- Contact and location information front and center
Natalee Thai Website Cons:
- Nothing interactive
- Links at the bottom and blend in with orange theme of the photos
- Minimalism is good for modern looks but site is too minimal
- Photo list is limited and cycles through very quickly
- Uninspiring aesthetic but good theme that can be reworked
- No social media/community interaction links on main page
Proposal: Rebrand as Natlee Thai and build a new website!
Detailed Breakdown:
Natalee Thai has a very nice theme with black and orange base colors.
These are excellent colors to base a restaurant around, particularly a thai
restaurant which can showcase colorful food and creative plating techniques.
The issue is, however, the current Natalee website is far too plain
and will require some reworking. We at SuperBoi designs suggest a mellow rebranding
as Natlee Thai, with a new website and new social media presence. This project will
require input from the restaurant management regarding showcase foods to populate
the home page, menu page, and as ecoutrements for various other pages. To design
and launch this website we need to determine a web host, URL, social media platforms,
and website goal intensity. For this particular website, issues that need to be
resolved include better utilization of the color scheme, utilization of showcase
dishes to entice hungry Asian food connaisseurs as well as hungry college students,
and adding social media links to link to visual medias like Instagram and Google Maps
gallery. This project will need to be broken up in a 5 week schedule, with the first
week going into market research and design element picking, the middle three weeks
going into web design and social media linking, and the final week going into review
and troubleshooting.