Project 1 : Market Research

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BlackStar Burger

Reflections:

Goals:

Stylize and update website to increase client awareness, revenue & net income.

Target Audience:

New age hipster kid and millennials.

Questions:

• What needs to be displayed?
• Should I change color scheme or keep the one they have?
• What are they missing?

Issues:

• Body copy needs re-aligning.
• Homepage needs new layout.
• More info on "Bday Bar & RSVP" sections.
• Menu could be more organized.

Tasks:

Draft prototype, colorscheme, typeface and main information.

Competitiors:

• Umami Burger
• Shakeshack
• Burger Lounge

Shedule:

• Conduct research
• Select most important info.
• Draft composition layout.
• Design prototype
• Test Website
• Launch.