Market Research

Short Brief

For this project I’m going to be focusing on breakfast joints. A restaurant whose main focus is breakfast food is a good place to go to during the week when you want to work on projects or during the weekend when you want to eat out with your family. I love going to places the refill your coffee without you having to ask. I want to be able to express that warm feeling on my website. Breakfast places always seem to target both senior citizens and college students. For this site I will be focusing on the college students. I haven’t decided on the name yet but I’m thinking of “Morning Food” or something with the word in “house” in it. The website I’m basically redesigning is The Original Pancake House in Redondo Beach (main site: https://www.originalpancakehouse.com/, location site: https://ophredondobeach.com/mobile/ )Since their site has a lot of room for improvement I did have to go to other sites.

Things that worked

One thing that I did like from their site is that they have the menu and that’s it, straight to the point. Many other site have a slide show with some of their most popular dishes. They have menu options with location information, restaurant menus and how to order online.

Things that sometimes worked

I like seeing location photos but only when I request them. When they have it on their slide show it doesn’t really work because I’m thinking about the food. Another thing is their social media links. It’s not something that I look for when I’m on a website but it’s good to know that they have one to see what other people think.

Things that don't work

I hate when a picture has no label especially when it’s a place I’ve never been before or a place whose menu has no pictures. I’m not a fan of having the “about us” in the main page especially when they don’t talk about the food. I think the food should be the focus of the site.