Market Research

I started market research with the Yelp App, and my goal was to find and compare high-rated burger places, what their websites look like, what is similar, and their differences. For the redesign, I chose the Humble Potato restaurant. And as competitors, I choose Black Sheep Burgers, HIHO Cheeseburger, and Hopdoddy restaurants.

Hample Potato

What Works

• Getting to the main page, you can easily find all the necessary categories.
• Photos of the restaurant on the home page allow new customers to understand the atmosphere of the restaurant.
• All social sites are visible and linked to the website.

What Doesn't Work

• There is some information about the restaurant on the main page. It seems that it can be put on a separate page or font can be changed to a more attractive one.
• The menu page contains PDF files. It would be better to type the menu into the website. Also, I would like to see some photos of food on this page.
• Lack of color palette.
• I don't know how to explain this characteristic of websites correctly, but sometimes visiting the main page of the restaurant's website, you can immediately notice the restaurant's mood and atmosphere. This facilitates by slide shows, animations, or eye-catching tag lines. I think this is missing on the Humble Potato website.

Goals

• Attract new clients
• Keep current clients
• Increase the number of visitors
• Excellent customer service

Target Audience (Age 1-100)

• Local residents
• Tourists
• Family
• Students

For this project, I want to transform the Humble Potato website with bright colors and images of their food, and with the help of design, I'll try to convey the restaurant's atmosphere. I plan to re-type the menu on the menu page and to add more pictures.

Competitor # 1 HIHO Cheeseburger

As soon as you see the main page, a high-quality photo immediately attracts attention, and the color scheme is also successful for this restaurant. I like how the menu page is built: beautiful typography choice and clean presentation of information.

Competitor # 2 Hopdoddy

Like HIHO this website has a perfect color palette, a photo gallery with pictures that stand for the place's atmosphere, and well-structured information on the main page. It is easy to find the most important information, and the site is responsive.

Competitor # 3 Black Sheep Burgers

This website looks for me more like a fancy restaurant rather burger place. I'm not sure that the left navigation menu was a good idea, but it is still easy to navigate. It seems that the footer should be shorter, and social media icons should be more significant. The website is mobile-friendly.