CAFE MAJI
Students, Freelancers
Though Cafe Maji’s website is designed simply, the website feels incomplete. For potential customers who are curious about the cafe, the website is unable to inform them of any social platforms as well as the menu. The only information is the location, store hours and yelp reviews. All the information is cram into one page making it overwhelming for those on their website. There is no logo nor color scheme that makes the website appealing or stand out. I want to redesign the website to be more visually appealing and intuitive for potential customers. As well as introduce customers to the personality of Cafe Maji.
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| Yellow House Cafe | Tartine | The Butcher, The Baker, The Cappuccino Maker |
Visual Design | ||
| The website barely uses any color and doesn’t have any information, making it feel incomplete or unfinished. It’s design makes it feel as though this cafe isn’t real. | Though it’s design is simple, it’s not very appealing and lacks personality. It’s design uses very few color schemes other than a light brown, but adds a lot of photos of the shop. | The design of the site is able to showcase its colors match a palette and it’s logo doesn’t seem out of place. |
Content | ||
| There’s not a lot going on the website, other than a few images of the exterior, interior and food. There is no menu unless you look at the Yelp website. | There is a lot information on the website that’s not thrown into your face. Their content is put in a way that’s easy to digest for new customers. | It’s content is informative and organized, as well as having an ease to reading and flowing through it. There are two locations and content is distinguiable enough to see they are different locations but still the same cafe. |
Call to Action |
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| The location and phone number are accessible, but overall, there is no indication of any other ways to interact, such as contact us, social media platforms or order online. | Their location and ordering online is easy accessible, yet it’s not easy to navigate to their contact information. | There are several ways to go about getting access to their goods or content, starting with their social media, blog, and menu being visible and ready to access for anyone who needs it. |
Navigation | ||
| Though there are very few buttons, it makes the process easier to get to where you need to go yet it doesn’t give new customers to find out what the shop is all about. | There are two drop down tabs that force new customers to think before choosing where they need to go. | The navigation has enough options to help a large majority of their users find exactly what they need, its position stays absolute and remains at the top as you scroll. |
Functionality |
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| YHC's site has limited functionality as it has no direct way to order pick up or delivery. There is buttons suggesting this is possible however it doesn't work. | Tartine's site has full functionality, all buttons work and are easily accessible on all devices. It also promotes user action naturally. | BBCM’s website has all buttons accessible and functional, it doesn’t seem to have any issues with use. It flows well to help the users achieve their goal of accessing whatever content they need. |
Social Platforms |
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| They have social platforms, such as instagram and Facebook, that are not linked or shown on the website. | Their social media platforms are located at the bottom of the website. All buttons work and are viewable on all devices. | Their social media accounts stand in the footer, as with most sites helping it solidify its intuitive and simple theme. |