Project 1: Market Research

Competitive Analysis

1. The questions that need to answered in order to complete this project are figuring out if the target audience has changed or will stay the same, since the logo has changed. And how I will create the new layout.
2. The tasks that we need to complete in order to successfully design this website will be to change the logo on the website to match the newer version on the Instagram page, adding forms to the site, and subnavigation.
3. The issues that need to be solved are matching the new logo to the updated branding, create subnavigation categories to help eliminate long pages of information that take time to scroll, and add more "call to action features".
4. The schedule will be download and change the logo, sketch ideas of layout, learn and input the correct html and css into the new pages.

Findings

The top competitor to Honeymee is The Dolly Llama. The competitor website had cohesive branding, attractive colors, and an easier flow compared to the other competitors. The information was readable, organized, easy to navigate, memorable, and friendly. Honeymee has the potential to provide all of which The Dolly Llama does for a user, while being simple, organized, and cohesive branding.