Competitive Analysis:

Urth Caffe

Visual Design:

The visual design is pretty standard probably below standard. It is a super simple layout urth café has an organic menu and food and their website does not reflect that at all. It is very dark and closed off.

Content:

The content is normal but organized very poorly displayed.

“call to action” on home page:

Their call to action would have to be the red tab in the nav bar pretty much exactly what dog town coffee did. Along with the sunset photo of one of their locations.

Navigation:

Their nav bar is normal but there is no menu in the nav bar you have to scroll down on the landing page then you can download the menu. Also, when you go to shop urth it says buy coffees, teas, merchandise, gift boxes, and customer service. I’m not quite sure why customer service is in the shop urth tab but it is.

Functionality:

This website is averagely functional, the layout and the user flow is very poor. The menu link is the bottom of the site in the footer.

Community Building:

They have the basic connect with us links.

Lazy Daisy Cafe

Visual design:

The visual design is average, simple, clean. Could be updated but not bad.

Content:

The content is straight to the point the menu shows the menu and the dinks show drinks. I think this website does a good job with giving the user what or could be looking for when they come to visit this site.

“call to action” on home page:

That shows of their food e call to action on this page would be the carousel of pictures which beautifully shows of their food. Along with their number tight below their logo. This tells me that calling them is the first thing I should do If I have a question which I’m not sure if that’s what they want.

Navigation:

Their nav bar is a hamburger menu then at full screen you see the nav bar which is flush left not center. It is simple and offers you what you would need to know about the cafe.

Functionality:

I think that this website is super functional the menu is beautifully displayed, very clean and easy to read. Their site has everything I would want to know about the café.

Community Building:

They don’t seem to have any social media I think if they had one people could tag them and their brunch costumers would increase.

Huckleberry

Visual Design:

Their logo is very clean and easy to read it has a good balance. There website has a different feel it is a little cheese for the inside beauty of their establishment. It has a good layout and everything is displayed nicely.

Content:

Huckleberry’s web content is reasonable its what you would aspect from a café. Location, menu. Other restaurants owned under the same owner, has a nice our story page.

“call to action” on home page:

The call to action on the home screen would be the carrousel on the home page, along with in the top right there is a order online tab and under the slide show it has a button for menu and pricing for catering events.

Navigation:

The navigation is pretty simple in mobile there is a hamburger menu and in the web version there is a semi unsightly navigation menu there is not enough room for all of them on the same line when the screen is at half size on my desktop.

Functionality:

This website is very functional, it is easy to maneuver and is designed well, it does what it’s supposed to way.

Community Building:

I think in my project I will have social media present because currently lazy daisy doesn’t have any tabs for that.

DogTown Coffee

Visual Design:

Their website fits their vibe 80% I think it could be simpler and a little less cluttered, but they do stick with their color scheme and the images are very appealing to the eye.

Content:

There content is pretty standard they have plenty of images of their food which is a plus in my book so the user can eat with their eyes before they decide what they want to order. At the bottom of the home page there is a virtual tour of their coffee shop which is something I haven’t seen before.

“call to action” on home page:

Their call to action is pretty interesting when you first open the webpage in the nav bar there is text in an orange box that says ORDER ONLINE this is very interesting to me I personally don’t see that in the nav bar of a website.

Navigation:

The navigations are pretty standard each tab goes to where it’s supposed to go. It is very simple and self-explanatory.

Functionality:

I think that this website is very functional website it does what it’s supposed to do I think in a very simple productive way.

Community Building:

This website does have social media and they do have the option to sign in to your account. I think this is a thing because they have coffee beans and ground that you can order, and this account houses all your information along with orders.

Goals & Target Audience

1) What questions need to be answered in order to complete this project?

• Would I be able to shorten the menu for this project?

• I need to learn about responsive sites and start coming up with ideas through wireframing and maybe one or two user tests.

2) What tasks do we need to complete in order to successfully design this website?

• Need to rebrand the business.

• I think the restaurant could have a better first impression. The home page could have more information about the restaurant and not just images and contact and location information.

3) What issues need to be solved?

• The nav bar needs to be fixed along with the user flow of the sight.

• The menu needs to be easier to locate and maneuver.

• The website needs to be up to date with their physical locations.

4)What is our schedule?

• I will start gathering information about the sight that I want to keep and work on the user flow.

• I am taking other classes so I will be planning out enough time to work on this project.