Upcoming Nashville Chicken business that currently does not have a website but does have a instagram page :
I have been here many times and the premise is similar to other chicken spots around LA such as Howlin Rays and Angry Birds where the menu is small and focuses on their main item Chicken in forms of tenders, wings, sandwiches and some sides.
Daves hot chicken is has a younger audience vibe in terms of mainly people who are around 20-30 work there. They also play Sports, cartoons and popular Netflix shows on their tvs inside. In comparison to howling rays the lines here take way less time ( about 30min- 1hr) on average in stead of the possible hours you will wait at other places. The majority of the people you see line up to come here tend to be younger people around 18-35 and its rare to see people older than that.
Their only presence online is a instagram page which goes in line with catering to a younger audience. They post all their menu items and special promotions or store hours if it changes on a specific day.
Their logo has a semblance of a rubber chicken with type on a round path which gives a more playful less serious tone and even amateur with how basic it is. They probably don’t have anyone who does branding for them besides the social media marketing.
Black ,red, white color scheme
Home page contains big slideshow of menu items that takes up most of the page when you load up
Contact info
Contains feeds for social media posts, business news and acknowledgement from the press
No visible call to action
Easy navigation on the top right of the site
Showcase business hours and scheduled maintenance
Keep people informed on changes with news and social media posts
Allow people to order online so they won’t have to wait as long in store
No sense of color scheme
No real sense of branding , logo is red but website has green fonts on white background Menu , Customer reviews, Gallery of in store images
Business hours and location
Simple 1 page scroll navigation
Simple but presents the important information a customer would want
Let the food and community speak for itself without a lot of promotion
5-6 different fonts used on site which creates lack on consistency
Easy navigation
Always have menu showcased at the bottom of the page
Showcase Chicken sandwiches
Show that the customer can order online
What questions need to be answered in order to complete this project?
What are the important features the website requires?
What do you want to showcase on the home page?
Who is the target audience you want to appeal to?
Establish a clear color scheme and consistency in branding material
Recreate the logo and rename the business
Make sure site visitors know what the emphasis of the business is when they land on the homepage
Have an active social media and news presence
Establish a clear color palette and branding
Recreate the logo and branding
Establish a color palette and fonts to be used
Wireframing for how the layout of the site should look
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