Goals & Target Audience
Goals
The primary goal of the website for Les Sisters is introduce Les Sisters and the kind of food that is made there and to either get people
to come into the restaurant or to order to online for delivery at Postmates or Doordash.
Target Audience
The primary target audience is families. The restaurant wants to show off a warm and friendly communal atmosphere. The website seems to want
to get people to come with their families to experience New Orleans food in that atmosphere.
What works and doesn't
What works
- The layout of the site is simple and easy to understand. There aren't any difficulties in getting from one area of the site to another and
the tabs in the navigation bar makes sense.
- Color choices seems to want to evoke the New Orleans and Mardi Gras vibe which I feel like it does.
What doesn't work
- The layout of the site especially the home page isn't as organized as it could be. There's images on the side that doesn't line up with the
message in the middle. Hours and links to social media are squished to the side.
- The tabs in the nav bar are hard to look at because the green font color blends into the background image.
- There doesn't seem to be a way to order catering specifically or look at information related just to catering. Tied into menu when it could be better
being its own separate section.
- There does seem to be too many colors and may need to limit color options.
- Unresponsive site compared to the competitors.