Project 1 Market Research

For this project I choose the resturant called "Blue Rippon Fried Chicken" https://blueribbonfriedchicken.com/. I think what works for this website is that it is visual display is easy to read and noticable. People are not confused by too many colors and or options. It is stright to the point and offers easy navigation. I also think the "World famous chicken" title is a working title with the right color choice. The clickable circles that pop out when the mouse hovers over them is also a good addition to the website. Some of the things that need improvement however, i think is the logo, maybe add some color to it. I also think that the menu items font need to be bigger and more noticable. Although they have this interactive 'plug in' item that you can click to play a song on the guitar, i think that is not relevant to the website. Also for the picture frame as you scroll down, there are a couple of images. There should be a few more images and the picture frame should be a higher resolution. Maybe add Menu items to the site as well as locations where people can order online, or and in the store. The Sign up email should be bigger so people can sign up for email notifications. The contact us Email is linked to the users email account, i think they should have either a sign up form or a link to a email address, in case the user doesnt have a default email account. Maybe also add a phone number for questions.

What questions need to be answered in order to complete this project?
What tasks do we need to complete in order to successfully design this website?
What issues need to be solved?
What is our schedule?


The Questions that need to be answered to complete this project include:
who is the target audience?
what should we improve upon?
how do we attract more customers?


We need to come up with a plan to redesign this webiste, we need to come with specific tasks to sucessfully design this webiste.
where should the images go?
should we add more buttons and or more images?
The contact info needs some work
Rebrand the Logo to make it more appealing.
Issues that need to be solved are:
social media rebranding
contact us page
Menu page
The Schedule:
2 weeks for the website to get done.


Competitor Websites:
Howlingrays
https://www.lemonadela.com/seasonal-menu
https://www.mendocinofarms.com/