Project One Research
Project One Research
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I have chosen to do research for Howlin' Rays, the Nashville hot chicken restuarant
in Los Angeles. It's a fairly new hot spot with 3-4 hour waits for their food!
Things that are working:
- It's simple in color pallette and layout
- Beautiful images
- You can find out what the line is like via their twitter feed
- You can find the menu easily
- It's responsive
Things that are not working:
- There's no description of the food outside of the menu
- The landing page is pretty sparse, no call to action etc
- There are sub menus for the news, instagram feed and press that seem unnecessary
- The home page seems to not hold any real hook other than the images
Competitive Research
Hattie B's Analysis
Roscoe's Analysis
Gus's Analysis
Goals and Target Audience
