MARKET RESEARCH

The restaurant I selected was Pacific Dining Car. I chose this restaurant, because the ambience in the photos on their website caught my attention.

Analysis

Positive Thoughts

The moving slide works great, includes important information, and photos work well and very detailing

Negative Thoughts

The website needs more design and color. The logo needs an upgrade,looks very basic. Moreover, the hamburger menu looks too crammed and theres lack of space. Needs to work on its fonts.

COMPETITIVE ANALYSIS

Marie Callender's

Visual Design

Very simplistic, but works well

Content

Very well organize and has good description

Call To Action

In every slide

Navigation

Easy to navigate

Functionality

Every page works as it's supposed to work.

Community Building

They are on Facebook, Twitter, Instagram, and Pinterest.

Mel's Drive In Hollywood

Visual Design

The visual design is perfectly put together. The colors and font's are well used.

Content

Very well put and with detail

Call To Action

None

Navigation

Easy to navigate

Functionality

Every page works well.

Community Building

They are on Facebook, Twitter, Instagram, and Pinterest. Mel's Dine In invites people to share their photos on their feeds and their photos are shared on the restaurant's website.

DuPar's

Visual Design

Very interactive, when entering the site, lot's of activity can be seen in a video. Text, color, and shape work well.

Content

The content is well-detailed, very imformative about their menu,events, story, etc. Moreover they include photos.

Call To Action

None

Navigation

Can be a little tricky.

Functionality

Every page works well.

Community Building

They are on Facebook, Twitter, Instagram, and Pinterest.

GOALS & TARGET AUDIENCE

Our goals are to bring in more customers so they can be more interested in interacting with us. We not only want for them to be satisfied with good restaurant service, but also we would like for them to have easy navigation. We would also want to hear positive and negatuve feedback in our to make our website better. Our target audience would be individuals 18 and over, because people 18 and over have a serious mind when it comes to sending feedback and having interactions with social media.