Project One Research

The 4th Horseman

Name Change to: The 3rd Horseman

FAVORITE RESTAURANT IN DOWNTOWN

The 4th Horseman has already built itself a reputation as a pizza empire after only a handful of months since their opening. Bringing the aesthetic of horrorcore mixed with high-brow-to-low-brow offerings—it’s home to one of the few Miller High Life tap handles while offering a slew of independent beer offerings—it has created a viable, community-driven hangout.

BEST PIZZA IN LONG BEACH

Not only did this newcomer score readers’ choice as the best restaurant in Downtown, it nudged out plenty of fair competition in this category—and for good reason. Chef Adam Schmalz’s style is wonderfully distinct: not Neapolitan-style, not New York-style, his pizzas are odes to the Californian culture of fusion; a chewy, not-too-thick-not-too-thin crust that comes with an abundance of options.

Competitive Analysis

  1. Ameci Pizza & Pasta - Los Alamitos

    2. Alamitos! Take a look at our scrumptious menu of pizza, pasta, subs, salads and more and see what has made us a favorite among locals. Savory vegetarian options are available as well.

  2. Pinches Pizzas

    3. Our dough is baked fresh and made daily. We use the highest quality ingredients available locally. If you'd like to know more about how we make and bake, please ask any Pinches Pizzas maker

  3. Milana's New York Pizzeria

    4. We specialize in authentic New York style pizzas, pasta and hero sandwiches.

  4. Pizza x Two

    5. Pizza, Pasta, Wings, Subs and Salads

Goals & Target Audience

Target Audience
  • Resident & Visitors of Downtown Long Beach
  • Ages 21+
  • Pizza Lovers
    • Goals