Cease Fire Grill (Spitfire Grill)
Spitfire Grill online presence:
Very simple layout. Mostly centered content. Logo centered and too small. Menu too small and flush left on one line. Type too small to read. Menu page has large image followed by simple links to breakfast & lunch, dinner and desserts & beer, and wine. Navigation changes dramatically when going into a menu page. Layout changes too. Event page is blog like but very inconsistent. Some content is centered and other is flush left. Wine Gallery is simple point and click page. Contact form is your generic layout. Nothing wrong with that. Social Media links too small and can easily be missed. Also needs more than facebook to reach a wider audience. Bland color palette.
Competitive Analysis
Daily Grill
Visual design: Great color palette. Eye catching lay out. Good logo and design.
Content: Easy to understand homepage. All the necessary content one would need on one page (Location, directions, menu, experience rating, ordering & delivery. Slideshow of interior. Easy to access social media links and reservation menu.
“Call to action” on home page: Shows you exactly what they can do for you at the bottom of the homepage. Catering, ordering, private event, happy hour.
Navigation: Navigation is simple and easy to see what is clickable. Simple six item menu with a reservation pop up menu.
Functionality: Beautifully simple but interactive functionality. Scroll over a large item and it transitions into an image example. Drop down menu for menu with 5 categories.
Community building (social media): Has color looks to the 3 most used social media apps.
Wood Ranch
Visual design: Too simple. Text heavy. Two menus and sometimes the same options in two different places at the same time.
Content: Large image greets you on each page sometimes too large and one has to scroll down further to see the content. Text heavy, very text heavy.
“Call to action” on home page: It throws community and food at you. Kind of shoves the people in your face before the food.
Navigation: Navigation is simple and easy to see what is clickable. Sometimes to many items and same option more than once on same page.
Functionality: Very smooth and eye appealing. Make you want to scroll over everything to see what you can interact with and explore.
Community building (social media): Its hard to find because its at the bottom and on the right corner. Very small and redesigned to look a bit confusing.
The Grill on the Alley
Visual design: Great dark color palette. Eye catching lay out. Good logo and design. very similar to Daily grill.
Content: Easy to understand homepage. Pleasant scrolling slideshow with big inviting items. Type and design is nice and simple.
“Call to action” on home page: Shows you exactly what they can do for you at the bottom of the homepage. Points, gift card, and stay informed.
Navigation: Navigation is simple and easy to see what is clickable. Simple six item menu with a reservation pop up menu. And a gluten free menu.
Functionality: Beautifully simple but interactive functionality. Scroll over a large item and it transitions into an image example. Drop down menu for menu with 5 categories.
Community building (social media): The big three are located in the right bottom corner. Easy to see.
Tasks for the Site
What improvements can make the Spitfire Grill more accessible to long time customers and new?
Can the site be made more user friendly?
Can the site be redesigned to make it easier on the eye?
The site needs to be changed completely into something that catches your eye immediately and makes you want to explore it further. Find new items to try and enjoy.
New color palette. New up to date images. New redesigned logo. Easier to navigate menus. The entire site needs to compliment each page by staying similar but adding new unique content. Different layouts will confuse the user. Make sure the steps it takes to make a reservation, see the menu, see its location or read the latest news only take one or two clicks. This will all be done before June 2018. Start with a new color palette and name for the establishment.