Competitive Analysis
Restaurant Name: The Vegan Joint
The website has a white background and green color scheme. The color scheme is dingy. Needs to be more responsive in a mobile setting. Text should be bigger and more ledgible.
Needs to have more interesting features throughout the site, current site design is very basic, not interesting. Information is scattered from top menu to bottom menu. There are many tabs, need to be reduced/simplified.
The white background allows for photos to stand out, but photos need to be bigger or be less washed out.
Vegan Joint
Competitive Analysis
Competitor Sites:
Veggie Grill
Clean and modern look. Consistent use of fonts. Social media is located on the top as oppose to the bottom. Menu is the first tab, which makes it easiest to locate.
Sage
Social media and resturant name are located on top which makes it easy to see. Front page has large photo of some items on the menu. A few too many tabs on the menu bar. It uses several different fonts which can make the site look busy and messy.
Gracias Madre
Social media is located on top. A fun design borders the sides but does not distact from the pictures of make the site look busy. Large slideshow on the top to showcase food items. Many tabs on the menu can be overwhelming.
Goals and Target Audience
Audience: People of a plant-based diet or vegan/vegetarian lifestlyle. Also people who are searching for healthier alternatives. Biggest audience to Appeal to would be millenials who enjoy healthy lifestyles and trendy restaurants.
Important features for a restuarant would be:
-Delivery options as it gets a lot of its business from online orders.
-A clear tab for the menu.
-Large scale Photos of some menu items
-Links for social media
Mission statement describes them as having "an open door policy". So we will emphasize an "open feel". Photos of food and maybe customers enjoying food.
A fresh color theme and a layout highlighting the features it wants to have promoted like online delivery, or social media.