Client:

Elderberries

What Works:

• Well built webpage with good quality, appealing images.
• Good transition between pages.
• Friendly HomePage that efficiently gets the message of the restaurant across.
• Restaurant info. is easy to find.

What Doesn't:

• Background and layout are boring.
• Contact number on multiple spots on the HomePage alone.
• Logo could be better.
• Image quality on the Homepage could be improved. Some images are brighter than others. Lack of overall consistency.

Competitor Websites:

• Bondi Harvest
• Mendocino Farms
• Tocaya Organica

All competitor websites chosen look clean, concise, are consistent, modern, and very visually appealing. They're also extremely functional, and easy to browse through without visual clutter (too much info right off-the-bat). Creative buttons for "Call to Action" that follow through each page, especially with Mendocino Farms. Lastly, all of them added tags and snippets to social media pages which builds community.

Goals:

1. To bring more costumers to the restaurant
2. To make costumers more curious to see and attend events at restaurant
3. To promote their other social media pages so people can follow menu changes and restaurant updates
4. To convey the visual aspects of the ambience of the restaurant through the Webpage
5. To update and modernize the overall look of the Page

Target Audience:

1. Vegans of all backgrounds
2. Those who are curious to know if vegan food can be tasty
3. People of all ages who care about their health, about where their food comes from, and how it's made.