The homepage of Moonshadow restaurant is not visually distinct and aesthetically pleasing. However it is so informative. The look and feel of the site, page layout, graphical elements and colors should be more contemporary. The navigation bar links should be simplified and reduced. also the drop-down list of About and Event has the same option repeated which is unnecessary. The gallary is an outdated page, and it contains one image. Some indicated graphic elements in the page are confusing whether its clickable or not. Many of the website's pages are text-heavy and there is no focus on using good pictures. Additionally, the website is not responsive and it's difficult to navigate on a mobile device.
I have found 3 examples that could be considered as competitors
These websites are simple,clean,cohesive and user friendly with good use of images that fill more of a screen. The navigation bar is consistent and easy to navigate. There is no call to action on the home page in one of them which could be added. The website is responsive and it's also easy to navigate in a mobile view. The social media icons are consistent and easy to identify at very page.
Moonshadow is a contemporary American cuisine restaurant located in Malibu by the seaside. The target audience for Moonshadow is mainly amimed toward families and couples. The ultimate goal for the re-design is to integrate the feel and look of the restaurant into the website to bring more customers.
Some questions would be: What feel and look you would like to convey? Who are the existing customers? what visually appealing photos can be used?
Some ways that could make the website more user friendly and visually appealing are as follow:
• Reducing the amount of text on the website
• adding more high resolution photos
• Making the website responsive