Phase 2 Design Brief:
For the next phase of our project, our goal is to develop and refine the logo sketches that we designed in Phase 1, with an emphasis on digital workspace and vector software workflow.
For Phase 2, redraw six (6) of you rough logo sketches in Adobe Illustrator, using the Direct Selection Tool, Pathfinder Tool, and Outline Type command to manipulate the vector graphic components.
Assignment Submission:
- Six (6) logo comps, drawn in Illustrator
- Composed on letter artboard (landscape 11" x 8.5")
- Black and white or full color
- No prints necessary
- File Name: 26FA_DSGN100_Pr1_Ph2_Logo_Vectors_Lastname_Firstname.pdf
- UPLOAD your PDF to the Google Drive folder
Software Demos:
- Classroom Demo: Adobe Illustrator Advanced Shape Controls
- LinkedIn Learning: Illustrator 2025 Essential Training (4-6)
Remember that the emphasis is on variety and diversity of visual expression! Please make sure that all six (6) of the logo iterations are exploring different visual aesthetics.
Inspiration References:
- Another Graphic
- Brand Archive
- The Brand Identity
- BP&O - Branding, Packaging and Opinion
- Branding Style Guides
- Canada Modern
- Design Reviewed
- Fonts in Use
- LogoArchive
- Logobook
- Logo Design Love
- Logo Design Trend Reports (LogoLounge)
- People’s Graphic Design Archive
Design Project Brief:
Design a logo for yourself or for a design studio that you might launch after graduation.
Project Timeline:
- Phase 1: Research, Inspiration, Concept & Ideation
- Phase 2: Iteration, Refinement, & System Design
- Phase 3: Final Presentation
Design Inspiration & Discussion Slides
Project Theme — “Identity”:
The conceptual design theme for this project is “Identity”: What does it mean to understand, capture, and express an “identity” for a person or organization? Is the translation from concept to mark meant to be aspirational? Do conceptions, biases, and assumptions about identity impact the visual outcomes that we achieve as designers, or do they create them?