Design Brief:
Design a logo for yourself or for a design studio that you might launch after graduation.
For Phase 1, collect at least twelve (12) existing, real-world logos from one of the books shared in class, or one of the websites below. Layout these twelve (12) logos on landscape letter-size artboard (11 inches wide × 8.5 inches tall). The layout of the page should reflect designerly compositional control of field and form (The Elements of Graphic Design)
These logo references can be downloaded from the web, screen-grabbed, or snapped from your camera.
Remember that the emphasis is on variety and diversity of visual expression! Please make sure that all twelve (12) of your logo references are exploring different visual aesthetics. Do not bring in any logos that are familiar and boring! Look at the case studies in our discussion deck with logo iterations for the Nintendo Wii or Asics for examples of unique and different iterations of logo forms.
References:
- Another Graphic
- Brand Archive
- The Brand Identity
- BP&O - Branding, Packaging and Opinion
- Branding Style Guides
- Canada Modern
- Design Reviewed
- Fonts in Use
- LogoArchive
- Logobook
- Logo Design Love
- Logo Design Trend Reports (LogoLounge)
- People’s Graphic Design Archive
Assignment Submission:
- Twelve (12) logos that are inspirational for your logo design process
- Composed on letter artboard (landscape 11" x 8.5")
- Black and white or full color
- No prints necessary
- You can use Google Slides, Adobe Illustrator, or whatever software you like
Project Timeline:
- Phase 1: Research, Inspiration, Concept & Ideation
- Phase 2: Iteration, Refinement, & System Design
- Phase 3: Final Presentation
Design Inspiration & Discussion Slides
Project Theme — “Identity”:
The conceptual design theme for this project is “Identity”: What does it mean to understand, capture, and express an “identity” for a person or organization? Is the translation from concept to mark meant to be aspirational? Do conceptions, biases, and assumptions about identity impact the visual outcomes that we achieve as designers, or do they create them?