Process & Production

• Pocket Guide to Color Reproduction: Communication and Control by Miles Southworth, Graphic Arts Publishing, Livonia, NY, 1979
• A Half Century of Color by Louis Walton Sipley, Macmillan, New York, 1951
• Color in the 21st Century: A Practical Guide for Graphic Designers, Photographers, Printers, Separators, and Anyone Involved in Color Printing by Helene W. Eckstein, Watson-Guptill, 1991
• Selecting Colour for Print by Eric Paxton Danger, Gower Technical, Brookfield, VT, 1986

Materials necessary for this course include any media and supplies that you prefer to use for the production of sketches, finished comps and presentations, as well as any that may be required by your instructor for specific assignments. Digital scans, printouts and storage media will also be required.

Students will be introduced to a variety of standard publication software.

Students will become familiar with the photographic, scanning, printing, binding and laser cutting technologies available at the Imaging Lab, as well as to external resources to execute professional print-based solutions.

Students will be required to complete weekly assignments as homework during the semester. Each assignment will focus on applying specific tools and techniques introduced in class throughout the term and together cover the course’s learning objectives and competencies. The last three weeks of the class, students will apply the skills they have acquired to publish a Portfolio/Process Book such as the one developed in the Research, Analysis and Process course.

Students will gain knowledge and understanding of the subject through theoretical lectures followed by practical demonstrations and supervised in-class short exercises, which will serve as an introduction to each one of the weekly assignments.

Students will be assigned weekly assignments throughout the term. Each project will be roughly 4-6 weeks in duration. These correspond to, and spotlight principles, concepts and/or techniques addressed by, the corresponding class lecture/presentation and will help students to assimilate a series of design principles related to dynamic media and acquire the practical skills to create effective time based design solutions.

1. Interactive Digital Portfolio
2. Digital Portrait Illustration
3. Fictional Currency System

Class participation is an important part of this course. Students are expected to contribute to classroom discussion at every class meeting: to ask questions, make a comment or observation, respond to questions asked by faculty, guest presenters, or classmates. Students are expected to work in class and be ready to sketch, work with analog or digital processes and present and discuss their assignments every week. Class participation will be monitored and the student’s grade will reflect the contribution made each week.

Student level of achievement of the course Student Learning Objectives is graded on the criteria listed below. Each individual assignment will be reviewed and assessed in class. Grading will mainly reflect how well your work employs photographic and reproduction equipment, editing and printing processes to create sophisticated print-based visual communication solutions. While focus will be on technical execution and not on conceptual development, the ability to select specific tools, processes and techniques to best convey a topic will be also taken into consideration. Students should also demonstrate proficiency with software tools. Assignments will also be graded on the ability to explore multiple processes and aesthetics and to pay attention to detail to craft sophisticated, well-presented print-based designs. The final grade for the course is based on evaluation of assignments, including quality of problem solving, originality of ideas, deadline adherence and presentation of the work, as well as class participation Attendance and class conduct are also considered (see Policies below).

• 20%……Project 1
• 20%……Project 2
• 30%……Project 3
• 20%……Class Participation

Assignments not completed by due date are automatically downgraded.

A grade of Incomplete (INC) will be considered only for medical reasons or other documented serious circumstances beyond your control. Last-minute printing problems or loss of files because you did not back them up are not legitimate reasons for an Incomplete grade.

If you are majoring in Communications Design, you are required to participate in semester-end Survey. Failure to do so will result in a reduction of all final course grades by one letter. As Survey is the 15^th class of the semester, failure to show work from a particular course will also count as an absence for the course. If it is the fourth absence, you will fail the course.

Attendance is mandatory. More than two absences will result in reduction of your final grade by one letter. More than three absences will result in failure for the course. Tardiness is not acceptable. Two late arrivals constitute an absence. Chronic lateness will result in a lower grade or, in extreme circumstances, failure. Leaving class early will result in an absence for the day. Missing any class session due to travel plans (eg first day of class, last day of class, class before or after holidays) is also not acceptable.

Students with documented medical or personal emergencies will be given an excused absence and will be expected to make up any work. If excused absences number three or greater the student will need to communicate with faculty and the Undergraduate Communications Design Office to determine their future in the course. If students are absent for a technical demonstration or lecture it is their responsibility to find out what they missed.

Pratt Institute respects students’ requirements to observe days of cultural significance, including religious holidays, and recognizes that some students might need to miss class to do so. In this, or other similar, circumstances, students are responsible for consulting with faculty ahead of time about how and when they can make up work they will miss.

Students, along with faculty, are responsible for keeping the classrooms tidy and clean. Please clean up after yourself at the end of every class and/or work session. Return all borrowed tools and equipment; throw away trash and recycle materials when possible. Classrooms cannot be used for storage. All work left in classrooms will be thrown away. Follow classroom policies and procedures posted in the studios. Keeping the studio neat for your peers is vital to using a shared space.

The Undergraduate Communications Design program is a community of students, faculty, and staff. In order for our community to flourish we promote active and respectful listening, health and safety in our classrooms and shared spaces, and engagement and participation in class and other departmental events and activities. Please limit and be conscientious about phone use, headphones, texting, emailing, video-game playing, or online shopping during class time; studio time is a time to work. In this department we are respectful of our shared spaces, of each other, and of shared materials and tools.

Every student and every employee at Pratt is issued an email account ending with @pratt.edu. All communication to and from faculty or staff is required to be conducted via pratt email accounts.

Students needing special accommodations for disabilities are required to notify the instructor at the beginning of the term with supporting documentation from the Disability Resource Center (718 802-3123). Students experiencing non-academic difficulties (e.g. death in the family, protracted medical issues) that might adversely affect their work should contact Health and Counseling Services (718 399-4542) as early as possible to establish an official record and have their instructors notified.

1. Weekly assignment completed to deadline date.
2. All previously completed work on the assignment as well as all related research materials.
3. Fulfillment of any other requirements issued by your instructor.

Personal wireless devices must be inaudible at all times and used only for class purposes.