Design Brief
Design five (5) type experiment compositions using only quotes found from today’s issue of the The New York Times newspaper.
(You need to activate your free subscription via the link on the library’s website).
Design Challenge
- You will be required to use these quotes for your final portrait composition
- Quotes should be ≈ 6-12 words in length
- Quotes should be expressive, unique, interesting, and poetic
- Quotes from arts and culture sections tend to have more interesting language
- Quotes from business and economics sections tend to have technical, uninteresting language
- Avoid clichés
- Use only one quote per newspaper article
- Use only one font family per experimental composition
- Type tracking must be set for display copy (≈ -75 tracking)
- Adobe Illustrator Help: Adjust kerning and tracking
Technical Requirements
- Adobe Illustrator file (AI)
- Letter size, portrait orientation (8.5 inches wide × 11 inches tall)
- Five (5) artboards
- B/W, grayscale (no color)
- Use the The Elements of Design ▢ ▣ ◩ 🌈 📏 🪨
- Vector shapes (Form)
- Strokes (Form)
- Drop shadows, block shadows, 3D effects (Perspective)
- Hint: Experiment with the Effects menu
- Use the The Principles of Design ⚖️ ⚠️ ◩ 🏎️ 🚦 🖼️ 🥁
- Try repeating a word to add emphasis and visual interest
- No photographic imagery allowed
- Provide URL to newspaper article at bottom of page (Arial, 10-14pt)
Student Design Precedent Examples
Type Experiments 🧪 ⌨️ 🤯Design Strategies
- Orientation: Avoid the default tendency for horizontal orientation of type; Use diagonal and vertical type orientations, as well.
- Scale Contrasts: Create drastic size and scale varieties; Make one word occupy the entire composition, then see how small you can make the other wordforms.
- Form and Field: Challenge yourself to make the design decisively occupy the entire composition.
Assignment Submission 📥 📥 📥
Submit your PDF file, to the Google Drive folder Project 2, Phase 4: Type Experiments:
- 26FA_DSGN100_Pr2_Ph4_Lastname_Firstname_Type_Experiments.pdf