Cocoa Mexicatessen

• Visual design. The visual design of the main page is in a traditional Mexican style.


• Content. On the main page, there is no large amount of content, just the name of the restaurant, contact number, addresses, and schedules.


• "Call for action". "Call for action" is represented in one button: "Order online"


• Navigation. Navigation is poor and unclear, the "MENU" and "Order Online" buttons look confusing since the clickable button area goes beyond the visual button.


• Functionality. The site is partially functional, it has an order option online. The site shows the necessary information, menus, prices, contacts, and schedule, but, unfortunately, there is nothing about the interior and external design.


• Community buildings. The restaurant has profiles on Facebook and Instagram, but under different logos, and there are no links to the profiles on the website. The food can be ordered via Yelp, Doordash, Postmates, and Trycaviar. The overall rating is good, 4.5 on Google, 4 on Yelp, 4.9 on Doordash.

Goal and Target Audience

• Make it more visually attractive
• Improve navigation
• Add images of interior and exterior design
• Redesign "Menu" page, change typeface and etc.
• Target audience: 25+ y/o, people who enjoyed Mexican cuisine.

COMPETITIVE ANALYSIS

Tacos la Calle

• The website has nice photos of food
• The website contains basic information, the menu goes without prices
• The "Order Online" button works just for a specific area
• Clear Navigation
• Low functionality. The food can be ordered via Ubereats, Doordash, Postmates and GrubHub, but the links go to the delivery website in general, not to the restaurant to order. Not all links work.
• The restaurant has profiles on Facebook and Instagram with links to them.

Taco Bell

• Bright and engaging
• A lot of information which well-organized
• The website has a lot of "Call to action" buttons: "Start your order," "Order Now," "Build Yours"
• Navigation is well done
• The website has links to the profiles of popular social media.

Chipotle

• Attractive information architecture
• Highly informative website
• Active "Call to action" buttons throughout the website
• Clear Navigation
• The website has links to the profiles of popular social media.

Senor Fish

• Visual design is very poor
• The website contains all the necessary information. Too Many Elements Cluttering the Main Page
• Absence of "Call to action" buttons
• Navigation is not clear
• Low functionality. The food can be ordered via Ubereats, Doordash, Postmates, and GrubHub, but the links go to the delivery website, not to the restaurant to order.