Market Research of
Chocolate Bash!

I picked Chocolate Bash as my website redesign, and here is my analysis.

Chocolate Bash website.

What works and what doesn't work about current website design.

what works

What doesn't work

Brief analysis of the current website.

Their website's visual design is simple, fun font and color choices. Very clean and recognizable, but their logo could change bigger size to get better attention. Their contents are quite straight forward and easy navigation. There are 7 contents mainly, and all of them located on the top all the time so that never get lost. There are easy and playful little animated button applys for "call to action" and it works great to catch viewers attention. Their navigation font choice is nicely thick and big to recognize easily. Also, the reaction of the color change when you point the word is helping viewers to know where they are pointing right now quickly. As functionally, it works mostly great such as menu page or about page, but in the home page, location section is getting a little messy because both navigation that scroll down and slide horizontally mixed up in one point. Other than that, the website itself looks well organized, everything in the place. They use clickable social media icons to let everyone recognize easily to find their community building.

Goals & Target Audience

The goal I would set for the website is to bring more online order customers due to the virus circumstance. To do so, we really need to focus on simple navigation, design website that not just attract customers but also stay in touch with them as easy and convinient as social media apps.

So, I want to pick two main features to narrow my target audience. I want to add a little more cute feminine concept to the website just like their logo atmosphere. This will help attract younger trendy generationis to pick the site. The other feature is to organize the main home page to make it even more easy to use for repeating. Simple structure helps not just younger generatins to get used to but also older generation to try it out casually.

Competitive Analysis