Research
I think the main reason the website doesn`t work sufficiently is that it`s cluttery and has too many things
that aren`t necessary, yet they take up a lot of space and attention that could otherwise go toward other things
that are more important and actually are the reason this website exist.
Visual design:
Overall, this site looks fine, although some parts of it such as a few pictures on the main page that take most
of the screen space don’t look too appealing and also, they are way too big for pictures that don’t have any
functionality.
The menu and logos look minimal and satisfying, I don’t think I would change them.
Content:
The site does not seem to lack any crucial things, but there could added more content for customer`s
entertainment as like more pictures, reviews, articles. One other really important page that is missing is
nutritional value and ingredients list for all the foods on the menu.
Call to action:
Doesn’t have any prominent call to action, except a grubhub link below but you have to scroll down in order to
see it which a lot of people might not even do.
Navigation:
The menu and sites organization seem decent and well established, although having to go to another site to order
food is not the most convenient feature top have, but it does ease the process of building a site on other hand.
Maybe there could be some integration with sites as grubhub into our site`s page
Functionality:
There aren`t many features the site has. The ones that are available do work.
Community building:
Its social media page such as Instagram are more alive and active, but there is no prominent link to the insta
page or any others other that one at the bottom of the site where most likely people would even get to.
Goals and Target Audience
What questions need to be answered in order to complete this project?
Who are people we are targeting, who is our audience and customer and what do they want?
What is process of ordering food there and how do we make it more pleasurable and simplify it?
How do we use the space on the site in a way that it`s all utilized properly and everything in its place and there for a reason?
What tasks do we need to complete in order to successfully complete this project?
Organize space on a site wisely and purposefully
Add some functionality or integration with the ordering food services if that is possible
Add some functionality or integration with the ordering food services if that is possible
Add more info regarding food on the site such as nutritional value and ingredients list
Improve the quality of the images on the site
Competitive analysis
Visual design is well made
Call to action is prominent
More content that our site has, there is a menu with dishes explained, yet it still lacking nutritional value page
A bigger restaurant chain that has lots of cafes in California and US
Great visual design and main page (simple and om point)
As for functionality has many functions that the rest of the sites have such as rewards, you can order food directly from the site, careers
Has some valuable and critical content such as nutritional value page and even a nutritional value calculator which is a nice addition
Ordering is done through the site and doesn`t require any additional sites/apps
The visual design is outdated and doesn’t look too appealing
Not much content and even in the menu we can` see what the dishes they are offering are since there is no explanation of the dishes or lists of the things that are in a dish
Although it has a good integrated ordering system, unlike our website where we have to use third-party sites/apps to order food
No call for action on the main page without scrolling down
Really small tabs for the menu makes it hard to see them
Visual design is acceptable, but some scaling might need rethinking
Ordering is done great with a picture for every dish and can be done right there on the site`s page