Website Analysis of "Pie 'N Burger"

• Visual Design - Classic Americana burger coffee shop aesthetics. The logo and the food truck has a good visual identity but the website can use a refresh to be consistent with logo.
• Content - Includes all the necessary information, images can be updated.
• "Call to action" on home page - No "Call to action" present, website can be updated to include an order feature through apps.
• Navigation - Simple and direct. Easy to navigate.
• Functionality - Accurately displays information like menu, desserts in season, and catering.

Goals & Target Audience

• Business Goal - To attract younger demographic.
• Target Audience - 13-28 yrs old

Competitive Analysis

• Goldburger
• Burgers99
• HiHo Cheeseburger
• Cassell's Hamburgers