The entire website is very clean and concise. Their appropriate font choice makes the layout looks more comfortable. They make the homepage easy and straight-forward, by showing their opening hours. The navigation guides clearly, and most information is quite easy to find. And interesting thing is that they blend their “call to action” into their Logo, but not the name of restaurant.
They worked well with their typography, but not the whole visual experience. The impression of this website is more like a PowerPoint presentation, insipid and unappetizing. The food from this Italian restaurant is fascinating, so it is better to show more of their beautiful food images on the homepage. Also, their menu just kind of boring, tiny black bytes concentrated in one area. It is hard to catch some customers’ attention, furthermore, the interest tapers off.
The goal for redesign is to lead more customers to interested in this restaurant. The target audience were quite limited and narrowed in the past. Information on the website only showed the opening time and the menu for the restaurant. That means most customers were just checking the time and dishes they might interested in before they arrived.
So, the first thing is to let more people spend extra time getting to know more about this restaurant, about their history, about their unique kitchenware, about their chef’s recommendations, also, even maybe about Italian culture. Now, the target could be the people loves Italian foods or gourmets who really enjoy the foods and environments. As a result, the visual impact is necessary. That might be a vedio or a slideshow about some food images and restaurant decoration. The menu on the website also can upload beautiful images to show their attraction, not only just put the copy of regular menu sheet on it.
This restaurant uses a vedio on the homepage to show their specialistic pizza making. That might really encourage audiences to read more information on it. In this website, you can know a lot about pizzeria, like their opening hours, their history, and articles talk about the restaurant etc. The layout is simple, and quite easy to find all the links that we needed.
Toca MaderaThe visual design of this restaurant is amazing. Audience can enjoy decoration of restaurant and some beautiful pictures of Maxican foods during scrolling the page up and down. The entire layout is very classic and aesthetic.
Osen KappoNot a complete website, but still their homepage lead people trying to follow their navigation. All the pages filled with typical Japanese culture things. That seems like telling customers, they're not only selling Japanese traditional foods, also they let you enjoy their unique environment.
Pine & CraneIt is a simple easy website. Nevertheless, intuitively shows all materials audience might seeking about. The slideshow on the homepage is appetizing, and the exterior of restaurant is comfortable. They also have a thoughtful FAQ section on the bottom of the page.