Project #1: MARKET RESEARCH
What Works:
- They use images on their menu -- some customers may want to see how the sushi looks like before placing an order.
- Their information can be seen right away once you visit their webpage.
What Doesn't Work:
- Website elements are too busy.
- Images and texts visually compete against each other.
- Their entire website content is basically just their menu.
- Every page just shows different menu of every type of sushi they serve.
- Choice of typeface is hard to read. Also, there's no clear hierarchy.
- The use of gradient and glow fx on the logo makes it very dated.
- No social media links.
- The link to Order Online does not work.
- The site is not responsive.
What Works:
- Very clean and minimal visual design.
- Their logo is nice.
- There's a clear call to action on the front page. There's a "View Our Menu" link on bold box that's impossible to not see.
- There are social media links on the footer -- althought it's kinda too small.
- The site is responsive.
What Doesn't Work:
- Not a lot of imagery and no typographical hierarchy.
- Nothing interesting to read or see other than the basic information.
- The nav bar is too small that it kinda gets lost in the content.
What Works:
- Homepage is very clean and easy to navigate.
- There are plenty of images that makes the website interesting to look, but they are well-organized that it doesn't look overcrowded.
- Few interesting contents on the About page, but I wish there was more to learn about the food or the restaurant.
- The site is somewhat responsive.
What Doesn't Work:
- Although their page looks organized, there's not much contrast so it's easy to overlook some of the content.
- Nothing interesting to read or see other than the basic information.
- The logo appears to be floating on the left side of the page for no reason... unless it was placed there on purpose, which is kinda weird.
- Location info is on the bottom of the Homepage, but I was expecting to see it on the Contact page as well and it wasn't.
What Works:
- They have a nice logo and good color choice for their website.
- There's a Press page where they show their recognitions and articles about them.
- They have integrated their Instagram page on the bottom of the Homepage.
- They have a nice Gallery page and the images are very cohesive and inviting.
- They have the important information on the front page.
- The site is responsive.
What Doesn't Work:
- They don't have images at all on their menu.
- I wish their menu doesn't link externally to a PDF. I personally like when menu is in the website.
- They don't have an About page. Some customers would like to learn about the business.
Goals + Target Audience
Goals:
The goal for Sushi Kura's website is to be the primary and direct source of information about their restaurant for regular and future customers. Also, since the restaurant is conveniently located near the airport (LAX) so it's important to have an Order Online page for people who would like to quickly grab some Japanese food before they depart or as soon as they arrive. The new website will provide more relevant and interesting information with the use of imagery.
Target Audience:
Sushi Kura is located near the airport so my target audience for the website redesign will be customers who are either departing or arriving at LAX who are looking to quickly grab some Japanese food to go before their flight or as soon as they arrive.
What questions need to be answered in order to complete this project?
- What content should the website include?
- What functions should the website have?
- What do the client wants for this website?
- What are customers looking for when they check the website?
What tasks do we need to complete in order to successfully design this website?
- Create new logo design and brand color palette
- Reorganize the pages
- Redesign their menu
- Add more interesting content that is relevant to their business
What issues need to be solved?
- Overall page layout and visual design
- Clear call to action (Order Online)
- Cohesive and inviting imagery
What is our schedule?
06/30/2020 - Competitive Analysis
07/07/2020 - Sitemap
07/14/2020 - Style Tiles
07/17/2020 - Wireframes
07/21/2020 - Design Comprehensives
07/24/2020 - Restaurant Website Redesign Prototype
07/28/2020 - Revision of Design Comprehensives
07/31/2020 - Final Project: Responsive Restaurant Website
