Market Research

Goals:

Target Audience: Singles, Couples, Families, Seniors

What questions need to be answered in order to complete this project?

• What are your design goals for your website?
• What needs to be displayed in the website?

What tasks do we need to complete in order to successfully design this website?

• Establish a theme for the site
• Create the code to make the website functional and user-friendly
• Test the site for bugs and usability

What issues need to be solved?

• Current theme needs to be updated to grab the attention of the potential guest
• Add a way to order online

What is our schedule?

• Create a plan for the website
• Design a prototype
• Create the code from the prototype
• Test the website for bugs and changes
• Launch the website

Current Site: Sakura Japanese Restaurant

Competitive Analysis

Kazunori

• Visual Design: The desing for this website is very visually pleasing and simple
• Conent: Content is kept to a minimum and offers the information that you need
• Call to Action: Their "call to action" is not that dominent on the site but in the menu bar there is an ORDER TO GO button
• Navigation: Navigation is a breeze with a simple menu bar that stays consistent and on all pages at the top
• Functionality: The site is very simple and easy to use
• Social Media: Social media links are available at the footer of the website

Sugarfish

• Visual Design: It is visually exhausting to look at. The words are not easy to see initially on the homepage. It makes me want to leave the site even though Sugarfish is an amazing sushi spot
• Conent: There is a way more content on this website than needed and too many blank spaces
• Call to Action: Their "call to action" is very weak and hard to see in the menu bar
• Navigation: There are too many options on the menu bar leading to many different windows
• Functionality: The menu bar sometimes disappears and is not able to be found unless you refresh the page
• Social Media: Social media links are available at the footer of the website

Sushi Roku

• Visual Design: This website has a nice modern design. It is visually pleasing
• Conent: The content is a little repetitive in this website. Some information is given on a separate page but also on the main page and in the footer
• Call to Action: They have a nice "call to action" button at the top right corner where you can order online or reserve a table
• Navigation: The navigation gets a little confusing when you go to "shop" at the menu bar, it takes you to a completely different site and is not easy to navigate back. Otherwise, the website is easy to navigate
• Functionality: It is easy to use this website for the most part other than the "SHOP" button
• Social Media: You can find social media links on any page of the website anywhere that you scroll at the end of the screen