Project One Research

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I have chosen to do research for Howlin' Rays, the Nashville hot chicken restuarant in Los Angeles. It's a fairly new hot spot with 3-4 hour waits for their food!

Holwin Rays Website

Things that are working:

Things that are not working:

Competitive Research

Hattie B's Hot Chicken

Hattie B's Analysis

Roscoe's House of Chicken and Waffles

Roscoe's Analysis

Gus's World Famous Fried Chicken

Gus's Analysis

Goals and Target Audience