Select a restaurant in the Los Angeles area to take on as a “client.” Imagine that the owners of this restaurant are interested in hiring you to redesign their website. Analyze and study the existing restaurant website that you have chosen to redesign for the final project. Determine your client's goals and target audience. Analyze competitor websites. Organize your thoughts about what works and what doesn’t work about the current website design and reflect on an action plan to complete the project.
I chose Harajuku Taproom, an izakaya (Japanese pub) style restaurant located in West Los Angeles. After reviewing their website, I believe this is an accurate assessment of their goals and target audience.
I researched izakaya and similar style restaurants in the Los Angeles area. I chose to focus on Sasaya, Fin, The Backhouse, and Osen. The following chart is an analysis of the websites of these restaurants.
The Harajuku Taproom website meets the needs of a restaurant. It includes the menu, hours and contact, options for reservations and takeout or delivery. Unlike some of their competitors, the client has a great story and genuine personal motivation for the business. Visually however, their current website is loud and aggressive and should be revised to be more friendly and authentic to reflect the goals of the client.