Expresion Restaurant(Expresion Oaxaquena)

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• Project One

Competitive Analysis

Guelaguetza

• Too many options on Nav
• Functionality too much content spread on the home page.
• Social Media is at the very bottom and top, so people can reach out to them.
• Very colorful site, but white font at some points makes it hard to read.
• "Call to Action" is on the reservation area of the site.
• Home page has a large picture of what Oaxacan food is.

Tlayuda L.A.

• Nav is simple and short. I would put press in the about us.
• Simple to navigate through. Clear in what content is going to be shown on each page.
• Social Media is at the bottom and their way of reaching out to the community is through press
• white background, with simple nav is pleasing to look at. Picture are provided with menu which is a plus when ordering online
• "Call to Action" is to order online from the home page. To enter name and email for contact information
• Home page is simpel, one picture with clear readable nav.

Casa Oaxaca

• Simple nav with drop down menu on events.
• Page lets the user know through slideshow what type of food is at the restaurant.
• This page is hosted on wordpress,and has social media like facebook and instagram in the footer.
• Black and white design with pictures to add color. Nice sans-serif font with different weights for readability
• "Call to Action" is to press on slideshow to scroll quickly through pictures.
• Home page has a large picture of what Oaxacan food like previous two sites.

Goals and Target Audience

Expresion Oaxaquena strives to bring Oaxaca culture through food and music to Los Angeles. They want to empower and adovcate the Mexican community.

The target audience are Angelinos, Oaxacan, and Mexicans, mostly locals.

What questions need to be answered in order to complete this project?

• What should be on the home page?
• Why should other Oaxacan stores should be included?
• Does gallery need to be included in a restaurant?

What tasks do we need to complete in order to successfully design this website?

We need to understand why the current nav is as it is to better understand what the website has in each page. We should figure out if the content can be moved around without confusing the user.

What issues need to be solved?

Some of the issues that need to get is arranging the content so it is in the proper page. Also changing color scheme so it looks colorful without blinding a person. Rearranging the pictures in the gallery and menu. The nav should be readable so changing the color and the yellow button the text is placed on needs to be changed.