Project #1: Market Research
Good:
- The navigation bar is concise and the drop down menus are visually pleasing
- To-go ordering/delivery is easily accessible
- Menu items are thorough and the location & hours are informative
Bad:
- The color scheme is dreary and hard to read
- There are typos/lack of consistency in text
- Catering drop down menu is not consistent with other menus
- About Us is the home page and has multiple paragraphs of text that can lose visitor's attention
- The home page image doesn't represent the restaurant well
- Website design is very outdated and clunky
Competitive Analysis
- Ava Gene's
- Visual design: Color scheme is visually pleasing and the photos/theme go well with font.
- Content: All content is on one easy to read page; Content presentation order could be more logical.
- Call to Action: Lack of content on home page leads one to press navigation button and go deeper into website.
- Navigation/Functionality: Navigation bar is concise and website is easy to navigate. Presentation is straightforward and simple.
- Community Building: No facebook/yelp/instagram page. About section provides more info on restaurant's purpose and inspirations.
- Bestia
- Visual design: Home page images represent the restaurant well and attracts visitors. Fonts and color scheme go well with each other and contrast well with the food to direct attention.
- Content: Provides information about all aspects of the restaurant in a clear and concise manner.
- Call to Action: First images draw eyes to admire food and provides clear path to the navigation bar.
- Navigation/Functionality: Navigation bar is easily accessible and the website is easy to navigate.
- Community Building: Has multiple content pages for community to learn more about restaurant and the people in its community. Also provides a blog for recipes and other information.
- UOVO
- Visual design: Logo is very simple and color scheme incites hunger/passion in viewer. Navigation bar is lightly off center
- Content: Home page content is very direct and gives the visitor exactly what they're looking for. Images are visually pleaseing and go well with content.
- Call to Action: Arrow entices viewer to scroll through page and learn more about the restaurant
- Navigation/Functionality: Website is easy to navigate. Navigation bar is simple and concise. Accessibility tool makes the website more user friendly for all.
- Community Building: Contains links to facebook, twitter, and instagram and has the location/email easy to access.
Goals & Target Audience
Target Audience: Millenials, Couples, Families, Seniors
- What questions need to be answered in order to complete this project?
- What do you want your site to accomplish?
- What makes you different or better than your competitors?
- What features should your website have?
- What image do you want your restaurant to have?
- What tasks do we need to complete in order to successfully design this website?
- Prototype navigation and site logic
- Establish design color scheme/logo/font
- Create content to add to website
- Write website code
- Test usability and design
- What issues need to be solved?
- Color scheme needs to be more enticing and visually pleasing.
- Content needs to be proofread and corrected. Needs more concise text and logical menu presentation.
- Home page needs to be redesigned to attract visitors and make them want to continue going through webpage.
- Needs more images of food and improved images of seating
- Navigation of website needs to be reworked to flow better and be more intuitive
- What is our schedule?
- Planning content and site architecture
- Designing and prototyping webpage
- Coding and development of webpage
- Testing and reviewing web page