Market Research
Restaurant
Alondra Hawt Wingz ©
- Color scheme contrasts very well
- Top nav is very cluttered with too many options, seems very busy and daunting
- Intriguing food slideshow
- Photo slideshow is too big and takes over the page
- Incorporates facebook social media very well by displaying a post
- Get connected form is very clean and clear, easy to complete
- Redundant with their options, i.e. gift cards are mentioned 3-4 times throughout the homepage
- Postmates top nav does not center with the rest of the top nav and makes the site feel off balance
- Provides an accessibility button which is very cool and something I have not seen on other sites
Competitive Analysis
Buffalo Wild Wings
- Color scheme is very cohesive, makes the site welcoming, clean and clutter-free
- Static pictures make the website look professional
- Font throughout the site matches that of the logo which makes it fun to read
- Font sizes are just right by giving more importance to the words that are bigger/bolded
- When scrolling down the website, the pictures are separated by a small space which makes it easy to configure when the next picture starts and ends
- Website's overall look is very welcoming, clean and professional
- Ordering food online through the site is very easy to use by providing fan favorites first, having clear crisp pictures of the food on a white background, providing specials, and introducing new food items
- Incorporates football "jersey" numbers are your order number so this makes the site seem very friendly and inviting
The Red Chickz
- Top Nav is very crisp and clean by separating the logo on the left hand side and keeping the drop down nav's on the right hand side
- The white background of the nav works good with the colors red and black, make the site inviting
- This site has a photo slideshow as well but the pictures look a lot more profoessional and bright which works great with the site's look and feel
- Has an accessibility button which is very cool
- As you scroll down the menu is listed on the homepage very crisp clean and makes the information easy to follow
- Provides the steps to order along with prices so they are very transparent with their clients
- The text as you scroll down appears/falls into place which makes the site interactive and fun
- Plays with different fonts which work perfect together to distinguish between different options
Wing Stop
- Top navigation is very clear and balanced
- Color scheme is three colors the but the colors are used efficiently and make it work
- Small slideshow with specials and popular options to make it easy to order when you first go on the homepage
- Site is interactive by asking you questions to narrow down which menu options work best for your order
- Has a hotness scroll bar which gives you the flavor names depending on how spicy you like your flavors. This is very intriguing because sometimes people don't know which flavors to choose
- Makes it clear to order by labeling carryout and delivery as two different options
- Cart icon is different by providing a small brown bag icon which is different from the regular cart icon
- The site overall is interactive and intriguing
Goals and Target Audience
Goals
Intiguing and inviting website, crisp, clean and flowing layout. Easy to access on all devices to allow for exposure to the restaurant. Making the online ordering easy and interactive so the restaurant can open their own ordering system rather than relying on Postmates
Target Audience
Foodies, sports fans and families. Foodie clients will allow for exposure to the restaurant. Sports fans will spread the word by inviting friends to watch the games together etc. Families will remain the static clients and continue to spread by word of mouth
Questions to Answer
What questions need to be answered in order to complete this project?
- How can we get the audience to visit the website more often?
- How can we make the website easy to use from ages ranging 12-60+ years old?
- How can we best target all three audiences?
What tasks do we need to complete in order to successfully design this website
- Narrow down the top navigation options
- Include cool graphics for each subpage
- Design primarily for the foodie audience
What issues will need to be solved?
- Color scheme needs to be changed, make it more inviting
- Capture better pictures to intrigue the audience
- Declutter the information on the site and make it as clear and concise as possible
- Make the site more interactive and hip
What is our schedule?