I've chosen Jinky's as my client for the semester. The website is kind of weird, it feels like a mid 2000's site. There's a big video that's too large for the screen and takes up the whole space, then you scroll down and see a list of their different offerings. Some of the wording is strange as well. Such as how there's a category for "Omelettes" and then underneath is "And Eggs". There's also a strangely worded description of the restaurant underneath, and below that are various yelp reviews. There's no real sense of order, some things are larger, some are smaller, and it's all in one column.
The goal for this website is to show their menu and selection to people who may not know it. The target audience is people in their 20s-30s who are visiting Santa Monica and want to eat breakfast at a nice restaurant.
The whole page needs to be reorganized, the navigation moved and the links condensed. A uniform design language should be introduced to bring it all together and make it more presentable and competitive.
I looked at a few other websites to get an idea of what good restaurant websites are like.
This is another restaurant that serves breakfast on 3rd street.
The front page is modern and well orgenize. It has a large image that actually fits the screen with the navigation and logo on top. As you scroll down it has a brief intro, shows the differnt locations, instagram posts, and then the bottom has featured items and news.
This site's homepage is even more minimalist. Navigation is on top again, and it opens with images showing some of their selections. It has their hours of operation, monthy specials, and links to their social media platforms. It's all very uniform and uses the same colors and design.
It seems to be very common for restaurant home pages to open up to an image of their food. What sets this website apart from the others I've seen is that this one has the navigation, hours, and location on the left. As you scroll down the main section of the page it shows a few categories of food they serve.