Project One: Market Research
Sweetgreen
What Works
- When ordering online it shows the location you’re ordering from in the upper left corner
- There is an option to filter menu view based on diet preferences
Needs Improvement
- The main page images are a bit pointless
- Font is small and difficult to read
- The images between menu sections are too large
- The email address under “Have Questions” is not a link
- User needs to navigate to several pages to get information rather than having sufficient information on the home page
- There is no way to go back to the main page once you have started the process of ordering online
Competitive Analysis
What Works
- Option to order online, pickup, or delivery
- Several options for personalizing orders online
Needs Improvement
- The video on home page is distracting
- The orange background doesn’t fit well with their brand
- Text is so large that seeing the whole page requires a lot of scrolling
- Drop down menu on locations page is distracting and doesn’t stand out from the background
What Works
- Clean layout
Needs Improvement
- Font for main nav drop down menu is too large
- Menu item font difficult to read
What Works
- The layout is pleasing to the eye
- You can make a reservation online
Needs Improvement
- The google maps doesn’t load correctly – error message received
What Works
- Automatically shows nearest location without having to search
- Has summary of special programs below the name of them – no need to go to a different page
- Nav bar drop down menus are convenient
- The menu page is well layed out and the accompanying images are helpful
Needs Improvement
- Home page map is too large
- It takes a lot of scrolling in order to see the whole main page
Goals & Target Audience
Website Goals
- Attract new customers
- Increase online orders
- Make the main page more informational
Target Audience
Adults living in and around Los Angeles who eat healthy or wish to improve their diet.