THINGS THAT WORK

1. Good image selection (fits brand)
2. Menu is simple and legible
3. Cool imagery
4. Nice and subtle color palette
5. Clean design
6. Background image was a good choice
7. Logo is looking good
8. Heavy/bold/confident outlines are strong visual organizers
9. Great type choices
10. Black is a strong contrast to neutral color palette

THINGS THAT DON'T WORK

1. Make logo smaller for more breathing room
2. Put images in menu
3. Logo pulls too much attention
4. Web buttons too far apart
5. Tablet buttons too small
6. Add more content to homepage
7. Implement heavy outlines on splash page – maybe on buttons?
8. Increase scale of typography on mobile
9. Splash page doesn't guide user to scroll down
10. Change/edit hamburger menu (too big)
11. Use subtle horizontal imagery on the menu