[Alison's|Website]

Project Brief

What works about the current design?

• Nice color palette
• Major information is in big and in a good visual spot

What doesn’t work about the current design?

• Too basic, and not interactive at all

Competitive Analysis

Website 1 - Taco Bell

• Lots of colorful HD images and cool transitions and effects
• Content is mostly about new items and deals
• Navigation is very interactive and playful
• It is functional since the menu is always on the left
• Social Media links are at the very bottom of the page ( Facebook, Instagram, Twitter, and Youtube)
• They also got key elements such as Search bar, “Find nearest store” option using GPS, Shopping Cart and a Log In

Website 2 - Del Taco

• Design is very appealing, nothing too intense or crowded
• Content focus on new items and their specialties
• Navigation is very easy, it's not likely to get confuse
• Functionality is very good, titles are clear and homepage contains important tools such as a nearest restaurant finder
• Social Media links are also at the bottom of the page on the footer, but also on a section of the main page when you scroll for a while (Facebook, Twitter, Youtube, Instagram, and Pinterest)
• They have an “EClub” section where you can sign in and receive special offers, and they even got a memory game in one of their subpages with which you can earn a coupon

Website 3 - Tito’s Tacos (Smaller Local Business’ Website)

• Visuals and color catches people’s eyes, and the design is very organized and not overcrowded
• Content has just everything a possible customer could need, just not many pictures
• Navigation is pretty simple, just hit menu titles or scroll down, there aren't really any subpages
• Overall the website does its job, so it’s functional. Also, the layout is very straight forward so it’s easy to find important info
• Social Media links are at the bottom just like the other websites (Facebook, Twitter, Instagram, and Tumblr)
• They have a section with news reports about them

Goals + Target Audience

What are the client’s business goals for the site?

• To receive more customers in their restaurant since they focus the page’s attention on their location, phone number, and business hours
• Also, to let possible customers know all the food they offer and their prices because have a pdf of their menu

Who’s the Target Audience?

• Local people of LA
• People from all backgrounds, but mainly those who are familiar with traditional mexican food